STARTED OFF IN LOS ANGELES AS A CLUB PROMOTER FOR HIGH CLIENTELE VENUES AND A PHOTOGRAPHER IN THE DANCE CLUBS AND WAREHOUSE PARTIES; HE EVENTUALLY BEGAN MANAGING TALENT AND COWRITING SONGS WHILE EXECUTIVE PRODUCING SINGLES.

MAAD LAAD EVENTUALLY GOT TIRED OF THE LAG AND LACK OF CONSISTENT RELEASES OF HIS WORK so HE WENT BACK TO HIS MUSICAL ROOTS TO BEGIN PRODUCING DANCE RECORDS.

HIS GOAL IS TO ASSIST PEOPLE with RELEASing THE WEEK’S FRUSTRATIONS SO THAT THEY CAN FOCUS ON THEIR GOALS AND GET THEIR WORK DONE.

RANDOM FACT: HE KNOWS NWA’S ‘F THE POLICE’ BY HEART. DON’T TRY TO GET HIM TO RAP IT, BECAUSE HE’LL DENY THAT HE CAN.